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Journal & Observations

Journal & Observations

Notes on photography, cinematography, WebGL and creative technology. Observations from sets, thoughts on equipment, reflections on visual language.

SET DIARYAUGUST 2026

Usage Rights: You Received the Photos — Where Can You Use Them?

The most misunderstood line in the contract: usage rights. The difference between authorship and a usage licence, the media-duration-territory triangle, model consent, and why 'anywhere, unlimited' costs more — explained practically by a photographer.

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CREATIVE TECHNOLOGYJULY 2026

AI in the Agency: What Do I Actually Do with Claude Opus 5?

Anthropic released Claude Opus 5 on 24 July 2026: an effort dial, agents that can work for hours. What I actually use AI for in a production agency, what I don't use it for, and what that dial has to do with craft.

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EQUIPMENTJULY 2026

Sony FX5: Open Gate and Internal RAW Arrived. What Happens to My FX6 Plan?

The Sony FX5 was announced on 22 July 2026: a 16.6-megapixel full-frame stacked sensor, 5K 60p Open Gate, internal X-OCN RAW, three base ISOs and 15+ stops. In March I said my main camera would be the new FX6. What now?

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VISUAL LANGUAGEJULY 2026

Antalya Light: What Do You Do Between 11am and 5pm?

The golden hour cult is fine, but on a two-day hotel shoot you can't work 90 minutes a day. How to work with the overhead sun in July Antalya without fighting it: shade as a softbox, north-facing façades, water bounce, and overpowering the sun with ND and flash.

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SET DIARYJULY 2026

How a Commercial Film Is Made: 6 Stages from Brief to Delivery

A commercial film is not just a shoot day. Brief, script, pre-production, shoot, post-production and delivery. What happens at each of the six stages, how long it takes, what delays it, and what the client has to decide.

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VISUAL LANGUAGEJULY 2026

A Moodboard Is Not a Wishlist

Forty Pinterest images are not a moodboard. A moodboard is a constraint document — it also says what we won't do. What belongs in a good one, and how a brand and a photographer build a shared language.

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EQUIPMENTJULY 2026

The Sensor Changed: Sony A7R VI and a Promise I Made

The Sony A7R VI was announced on 13 May 2026: a 66.8-megapixel stacked sensor, 30 fps 14-bit RAW, 8K 30p. In February I said I'd test it if the sensor changed. It changed. I haven't held one yet — this isn't a review, it's a list of what I'll be looking at.

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SET DIARYJULY 2026

Preparing for a Hotel Shoot: 9 Things to Do Before the Crew Arrives

On hotel and resort shoots, what determines quality isn't the equipment — it's the preparation done before the crew arrives. A real 9-point checklist, from room blocking and staff uniforms to landscaping and delivery formats.

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CREATIVE TECHNOLOGYJUNE 2026

A Game From One Sentence: Fable 5 and the New Price of Creativity

On 9 June 2026 Anthropic released Claude Fable 5: the first publicly available model that can build a playable video game from a single text prompt. As the cost of production collapses, what actually changes for a production agency?

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VISUAL LANGUAGEJUNE 2026

When Do You Go Black and White?

Black and white is not a rescue method for a frame that didn't work. It's a decision made before the shutter. On when colour carries information, when black and white wins, and how I set up the monitor on set.

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VISUAL LANGUAGEJUNE 2026

The Grace of Imperfection: The Obsession Behind the Lens

Beauty is not neatness. It is intensity. On chasing the right moment instead of the perfect one, on fixating over detail, on breaking the frame on purpose and strengthening it by taking things away. A confession of the obsession behind the lens.

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VISUAL LANGUAGEJUNE 2026

Pastel Is for Cowards: The Visual Language of Rebellious Luxury

Every brand today rolls off the same pastel template. Asi Luks doesn't chase trends, it builds character. On a visual language where obsidian, chrome and hardness meet emotion, where math meets feeling.

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SET DIARYJUNE 2026

Atelier Noir: Two People, One Obsession

Atelier Noir is a YouTube channel born from the love between a director and a dancer. A diary of the shared language between the eye behind the camera and the body inside the frame.

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SET DIARYAPRIL 2026

The Birth of Late Night Series: A Studio Evening

How was Late Night Series born? A series that came out of one studio evening, the energy of dancer friends, a visual language built with the night. Erotic tension, off-kilter aesthetics, and why I work with GoGo dancers.

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VISUAL LANGUAGEAPRIL 2026

Why Fashion Photography? An Origin Story

How I started in photography, why I became a fashion photographer, where the Rebellious Luxury philosophy came from. An origin story stretching from hardware fetish to a Diesel store, from Dilek Color to my own work.

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EQUIPMENTMARCH 2026

The Hidden Superiority of the Sigma Art Series: A Professional's Notes

Sigma Art or G Master? Notes from a professional who has used Sigma for 10 years. Where each lens is superior, why I stay with Sigma, and the answer I give the client.

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EQUIPMENTMARCH 2026

Sony FX3 and FX30: Two Bodies for Cinematography, One Philosophy

Video shooting with the Sony FX3 and FX30. Which one when, why FX30 is my main camera, FX6 expectations, the Panasonic S1H experience, and the cinema camera landscape. Notes from a solo filmmaker.

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EQUIPMENTFEBRUARY 2026

61 Megapixels, Three Disciplines: Working with the Sony A7R IV

Five years and 400 thousand shutter clicks with the Sony A7R IV. Why I'm still on the A7R IV across three disciplines: fashion, lifestyle and architecture. A7R V comparison and the perspective of a real professional.

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VISUAL LANGUAGEFEBRUARY 2026

Rebellious Luxury: An Agency Manifesto

Rebellious Luxury: an agency manifesto. On work that doesn't chase trends, that carries character, that builds its own language. The ordinary is fleeting. Rebellious endures.

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